Sherwin Williams Pure White 7005 Paint Color Review

Sherwin Williams Pure White 7005 Paint Color Review

Sherwin Williams Pure White 7005 Paint Color Review: Fixed Elements & Lighting 

Sherwin Williams Pure White is a popular off-white paint color for kitchen cabinets, main interior walls, trims, ceiling, or exterior applications. If you want your home to feel clean, crisp, light, and airy without a pronounced yellow undertone, then SW Pure White is the perfect off-white paint color. The two biggest mistakes people make when painting their home with SW Pure White is not considering how SW Pure White will pair with the type of lighting and fixed elements they have in their home.

I want to help you understand the undertone of SW Pure White by comparing it to other off-whites so you can see for yourself why it's a warm off-white, explaining the different circumstances of how lighting can influence Sherwin Williams Pure White in your home, and explaining why fixed elements will play a key role in determining if Sherwin Williams Pure is the right paint to pair with what you have in your home.

 

 

Often, many people are influenced by what they see or read online about SW Pure White. We are so inundated with opinions, pictures, and videos that it's easy to be influenced by what we see or hear. My focus on paint colors is simple. Identify the undertone. Get a real paint sample that is not color-matched. Compare SW Pure White with your fixed elements and understand why lighting will influence how SW Pure White can look in your home. I want to help you understand the basics so you can hopefully decide if SW Pure White is the right paint color for your home. 

If you want a good visual of the paint colors, I recommend watching the video below or keep reading.  

  

 

What are the undertones of Sherwin Williams Pure White 7005?

The first step you should always take, regardless of the paint color, is to identify the undertones of a paint color. This is important for many reasons because the undertone will reveal itself depending on what colors you pair it with. Identifying the undertone is not the answer to selecting the right off-white paint color for your home because your fixed elements, interior decor, and the type of lighting you have in your home will have a bigger role in selecting the correct paint color for your home. I will talk about the fixed elements and lighting in a few minutes.

 

 

I want you to see the undertone of Sherwin Williams Pure White and to see why it's not a bright white, not a true off-white, or too warm. The best approach to understanding SW Pure White is by comparing it to other off-white paint colors. I'm going to compare SW Pure White with SW High Reflective White, SW Greek Villa, and SW White Snow to help you understand what makes SW Pure White unique in its own way. 

 

Comparing Sherwin Williams Pure White 7005 to Sherwin Williams High Reflective White 7757 

I want you to see the undertone yourself, so watch what happens when I compare Sherwin Williams Pure White to Sherwin Williams High Reflective White. By the way, SW High Reflective White is a true off-white, which means it's not cool or warm. Notice how SW Pure White is muted, and you can see a touch of yellow in comparison to SW High Reflective White, which is a bright and clean off-white paint color. 

The touch of yellow undertone makes Sherwin Williams Pure White a warm off-white paint color. Yes, it's a warm off-white, but it can look cooler than it is, depending on what color or paint color you compare it to. That's why I always say to compare a color to see what it looks like in your home or space.

 

 

Comparing Sherwin Williams Pure White 7005 to Sherwin Williams Greek Villa 7551

Next, I want to show you what happens when I compare SW Greek Villa, a warm off-white. You can quickly notice how SW Greek Villa is warmer and has a pronounced yellow undertone when paired with SW Pure White, which is lighter and brighter than SW Greek Villa. 

If you were to paint half of your wall with SW Greek Villa and the other half with SW Pure White you will notice how SW Pure White almost looks like a true off-white as SW Greek Villa will look creamier than it really is. This is a great example of how paint colors can reveal their undertones depending on what you compare them to. I can go in great depth talking about either one of these paint colors when paired with other colors but the key focus here is that SW Pure White is not considered a very warm off-white paint color. 

 

 

 

Comparing Sherwin Williams Pure White 7005 to Sherwin Williams White Snow 9541

SW White Snow is a relatively new paint color in the Sherwin-Williams Emerald Designer Edition. It's been a trending paint color for a while as it's a slightly different off-white than the standard off-whites you find in Sherwin Williams. I don't use it often, but in the right circumstances, you can utilize this beautiful off-white. 

When you compare SW White Snow with SW Pure White, you can see how SW White Snow is clean, lighter, and brighter. It almost looks like a true off-white; however, it does have a touch of yellow undertone. SW Pure White looks muted and much warmer than SW White Snow. 

Now you know that Sherwin Williams is a warm off-white and has a touch of yellow undertone, but it's not too warm, and it's definitely not a true off-white despite this paint color name. 

 

 

 

How Lighting Can Influence Sherwin Williams Pure White 

Many people miss the mark on selecting the right off-white for their home because the lighting influences how it looks in their home, and often, it's a costly mistake that could have been avoided. Natural lighting and artificial lighting are equally important. When I'm helping my online client, I can instantly tell which off-whites will or will not work in their home depending on it's for a trim, ceiling, interior doors, main interior walls, and exterior application (exterior off-whites is a different ordeal as the off-whites are four times brighter). 

When it comes to natural lighting, and you are thinking about painting your trims, interior doors, and ceilings, it's not complicated for the most part as long as the off-white trim paint color is compared correctly with the fixed elements. However, if you're thinking about painting the main interior walls of your home with SW Pure White, this is where it gets critical to get it right. 

 

 

For example, if your entryway doesn't receive a lot of natural lighting, the interior design is angled, and there is not a lot of natural light reflection on the walls, don't be surprised to see SW Pure White look dingy and cold. Sometimes, you may see a slight blue cast on the interior walls (check out the video as I show you a great example of what I'm talking about). 

The type of artificial lighting you have in your home will influence how SW Pure White looks. The temperature of your artificial lighting can also affect the ambiance of your space or home. I can go into great detail on this topic, but I want you to get a glimpse of what I'm talking about, as I want to help lead you in the right direction. 

Let's say you're building a new home, you can only customize your options based on the builder's choices, regardless you're excited and you've always wanted the off-white look, think farm house. You painted the main interior walls with SW Pure White, the cabinets are white oak, the flooring is different shades of white oak, and the builder installed 5,000K lighting.

When you move into your new home and settle in after a few weeks, you start to notice how the interior walls throughout your home look sterile and feel cold, and you see a blue cast on your walls. I see this happen all the time, I help so many clients with new builds not happy with the off-white paint color selected. Often, it's the interior design layout of the home, the fixed elements, the spacing of artificial lighting, and not receiving a decent amount of natural lighting. In this case, you need to go with either a warmer off-white, or it can be as simple as changing the artificial lighting in your home to 3,500K to 4,000K. 

 

Watch out for the undertones of your fixed elements!

As you know, the first step is to identify the undertone, which you know is SW Pure White, a warm off-white. The second step is to identify the undertones in your home and outside of it. It's important that you get this right, as this will help you decide what paint colors will or will not work in your home.

Often, many people become too focused on what they have in their homes and not paying attention to what undertones they have outside of their homes. If you're thinking about painting SW Pure White as a main interior wall paint color in your home then this topic will be of great benefit for you. 

Always look outside your windows and observe your natural surroundings. Do you have a fence that is stained in red (it could be brown red, etc.) or a red brick home? Then don't be surprised if you see a slight pink undertone on the interior of your walls due to the reflection from the windows. Do you have trees, and what type of tree or foliage do you have outside of your home? Don't be surprised if the interior walls look green, etc. 

 

 

What about your windows, are they tinted? If you have blue-tinted windows, expect SW Pure White to look cold and dingy and will cast a blue shade on the interior of your walls. If you have green-tinted windows, expect SW Pure White to cast a green shade on the interior of your walls. You need to go with warmer neutrals if your windows are tinted blue or green and the same is true if you have a lot of trees or exterior fixed elements outside of your home. Off-white main interior walls are notorious for reflecting undertones outside and inside of your home. 

The same is true for the fixed elements you have inside of your home. I will give you a classic example that I see people do all the time.

Let's say you're planning on selling your home soon; you know the house is outdated with fixed elements that were installed well over a decade ago, the kitchen is dark, and you want to brighten up the kitchen, leave the kitchen countertops as is including the kitchen backsplash but paint the kitchen cabinets. You paint the kitchen cabinets with SW Pure White as it's a popular thing to do, you're excited about the transformation but something just looks off after the painting project was completed.

 

 

Turns out the kitchen cabinet has taupe, cream, beige, and some light orange cream undertones. SW Pure White looks like a stark off-white and the kitchen countertops look old and outdated. SW Pure White is too clean and too light to pair with an earthy kitchen countertop. Instead the kitchen cabinets should have been painted with a warmer neutral (watch video, I show you a warmer neutral for warmer kitchen countertops) like SW Ivory Lace. 

Please be mindful of your fixed elements on the interior and exterior of your home before deciding if SW Pure White is the correct paint color for it. 

Get The Right Paint Color The First Time 

If you want to save time, tired of second-guessing, and want to avoid a costly,y mistake, I recommend checking out any of my online packages. I can help you select the right paint colors that will match your fixed and furnished elements, including the type of lighting in your home for the interior or exterior. When you book the appointment to speak with me, you will only speak with me, no one else, and I will tell you what will or will not work at home. The following morning, you will receive a detailed Colro Kit telling you everything you need to know, and you will have the confidence that every paint color recommended will work in your home regardless of which paint color you select. 

Go to the FAQ page to see when you can book an appointment with me and learn other valuable facts that will help you understand how I can help you. I would love to help you!

Next, I'm going to share a few fun paint colors that pair beautifully with SW Pure White.  

Check out how SW Pure White contrasts with Oranges and Grays

SW Pure White is a versatile off-white paint color that can pair with many different neutrals, jewel tones, moody, dramatic, and calming paint colors, to name a few. The possibilities are unlimited in what you can do with SW Pure White as it doesn't have to be boring or like the current trend of farmhouse whites. Depending on the ambiance and mood a client wants to create in a space, sometimes I like to use off-whites, SW Pure White, for example, to create a contrast with the other fixed elements in a space. I will share a few examples, but to be honest, I've gone far more creative than the paint colors below. Someday I would like to have a paint color review about how to create a cohesive color palette with moody paint colors only. Until then here are some brief ideas for you.

Dark charcoal shades can create a kitchen that is elegant and innovative when paired correctly. For example, you paint the upper kitchen cabinets SW Pure White and lower kitchen cabinets, kitchen island, and kitchen interior wall with BM Wrought Iron.

 

 

Another approach is to paint the upper floating kitchen shelves and kitchen accent wall with SW Iron Ore. Paint the kitchen cabinets with SW Pure White. 

 

 

 

Maybe you own a bed and breakfast at a ski resort, you have hardwood floors or orange-beige window trims, and you want the guest bedroom to attract target clients who are looking for a place to stay during their winter break. You want to create an energizing and warm ambiance for the guest bedroom yet clean and refined. Try going with a muted orange from Sherwin Williams called Caven Clay 7701. Paint the accent wall behind the headboard and repeat the same accent wall for the interior door.

 

 

 

Or maybe you want to repaint your bedroom with a soothing, calming, and rejuvenating paint color that pairs beautifully with linen, oatmeal, creams, grays, blues, and off-white fabrics. Try out Benjamin Moore Beach Glass 1564 as the main interior wall paint color and paint the ceiling, trims, and interior door with SW Pure White.  

 

 

If you're looking a cool off-white then check out this video paint color review: Sherwin Williams Snowbound Paint Color Review. 

Are you looking for a warmer off-white than SW Pure White? I recommend watching this video paint color review: Sherwin Williams Alabaster Paint Color Review

I recommend watching this video paint color review if you're looking for a soft true off-white: Benjamin Moore Chantilly Lace Paint Color Review

If you're looking for a warm off-white that is lighter than SW Alabaster I recommend this paint color review called: Benjamin Moore Simply White Paint Color Review.

I hope you found this helpful. I want you to get it right the first time. Please take your time, get a paint sample, compare SW Pure White with your fixed and furnished elements, and observe how your lighting will influence this paint color in your home. 

Customer Reviews
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CD
03/31/2025
CHRIS D.
United States

Repeat customer

Have used Jacob's services twice for numerous rooms. I am very happy with his selections. In one larger room I had tried at least a dozen paint samples and could not find a color I liked. Jacob gave me four selections to try and I ended up using his fourth selection. Very happy with the results and plan on using his services in the future for the last room inside the house and probably some exterior trim.

ML
03/30/2025
Meg L.
United States

Great help with color selection

Jacob was terrific to work with. We used all of his recomendations and are currently in the midst of painting. Everything looks great and we are very happy!

CP
03/27/2025
Claudia P.
United States

Great experience - easy, helpful, would definitely use again

I had a great experience with Jacob. He was easy to work with and provided me with beautiful color choices for my home. Would definitely use again.

SS
03/19/2025
shen s.
United States

COLOR GENIUS!

Working with Jacob was an absolute pleasure. His expertise with colors is truly remarkable—he has an incredible eye for detail and a deep understanding of how shades and tones work together. He was extremely responsive to all my emails, always taking the time to answer my questions thoroughly. His knowledge and professionalism made the entire process seamless. The color kit he provided was incredibly detailed yet easy to navigate, making my decisions so much easier. Beyond his talent, Jake was genuinely kind and helpful every step of the way. I couldn’t be happier with the color and finish I chose, and I owe it all to him. I’m beyond grateful for his guidance and highly recommend him to anyone in need of expert color advice!

RF
03/18/2025
Rozsa F.
United States

Color Genius! Why I Keep Coming Back to Jacob!

I've had the pleasure of consulting with Jacob for the third time now, and once again, he has proven to be an invaluable expert in everything related to color. Jacob's knowledge and expertise in helping me select the perfect bedroom color have consistently exceeded my expectations. Jacob not only understands the technical aspects of color theory but also has an intuitive sense of how colors can influence mood and atmosphere. During each consultation, he patiently listened to my preferences and then offered insightful recommendations tailored to my specific needs. His ability to blend practical advice with creative suggestions ensured that I found a color scheme that not only looked great but also felt right for my space. What sets Jacob apart is his attention to detail and his passion for his craft. He took the time to explain different color options, their undertones, and how they would interact with the lighting in my bedroom. This level of personalized service made me feel confident in my choices and reassured that I was making the best decision for my home. Overall, I highly recommend Jacob's services to anyone looking to transform their space with color. His expertise, professionalism, and genuine interest in achieving the perfect look make him a standout consultant in his field. I look forward to working with Jacob again for future color projects, knowing that I can trust his guidance to deliver exceptional results every time.

Jacob Owens Designs  Review
S
03/18/2025
Shanna
United States

Jacob was amazing and the color options he gave were exactly what I was hoping for as far as look

I’ve used Jacob twice now for color consults. The first time was to turn a huge brick fireplace wall that I had done a German Schmear on, to a warm cozy southwest or mission style vibe. Did not have a lot of money, but I knew choosing the wrong color would cost me more in the long run. Jacob gave me a few choices as I initially was wanting a dark teal. Along with a teal recommendation he also recommended Urbane Bronze, which is the color I chose and could not have been more please. Never got sick of it and it was so versatile in all seasons (I live in Colorado). To go along with the fireplace, I wanted a creamy cozy white as a whole house interior color that again represented mission walls that would compliment dark wood accents and could handle pops of color. Again, Jacob sent me a few choices but his #1 recommendation was Shoji White. Jacob understood exactly what I was asking for and delivered it!! My second consult with Jacob was after our kitchen had a leak requiring a complete tear out (we decided to remodel) and needed help with kitchen cabinets based on photos I was seeing of colors that I liked. Once again Jacob delivered what I was hoping for in a cabinet color of Accessible Beige and distressed brass hardware. The process was great, sending him photos of the fixed elements in the home next to white paper gave him an idea of the kind of light in our home. Color packet came through with lighting recommendations as well. All in all an A+++ experience and could not have been happier. On the sad side, we unexpectedly decided to list our home in December. I give partial credit to Jacob for the quick sell of our home. Went up for sale in February and within the first few hours of showings we several offers over asking price with our home closing exactly one month from list date! I have added photos, some of when we first purchased the home. The new photos show it as staged (not our furniture). Be very upfront with Jacob about likes and dislikes and send him lots of photos of what you like and dislike as well as several photos of your home. You won’t be disappointed.

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TO
03/18/2025
Tandra O.
United States

Perfect Colors

This is not our 1st time consulting with Jacob Owens for paint colors. The last time he picked the perfect colors for our kitchen. This time we needed suggestions for exterior paint colors. Jacob, once again, picked the perfect colors for our home exterior. I used to spend months and hundreds of dollars sampling various paint colors, and was seldom able to make the right selections. Jacob takes the guess work out of selecting colors. He narrows your choices down to a few selections, which saves you time and money. His service is so worth every penny that you spend. Never chose paint colors without consulting with Jacob Owens.

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CC
03/18/2025
Christopher C.
United States

May as well pay talented people to do talented things

I’m not good at seeing the subtleties in colors. Shades and hues elude me. Benjamin Moore has at least 20 different shades of white – they all look the same to me. So when it came time to sell my house, I wanted it to present as well as possible and knew the right paint color would help the inside of the house look it’s best – I was shooting for open, airy and cohesive. Jacob has an organized straightforward process – he has you take specific pictures (took me about 10 minutes to do a complete 5-bedroom home) and then you send them to him. He then gets on a scheduled zoom (or just a phone call if you hate zoom) and goes over his thoughts and suggestions (and then he sends all of that to you in writing). He gave us four suggestions for wall color, trim color and ceiling. More importantly, he explained the pros and cons of each color choice and why he had chosen them. Super useful. We ended up just going with his first recommendation. The house looks great! Very fresh, airy and modern, but still ties well to all the oak flooring throughout our home. We are moving and we will use Jacob again. His skill in choosing paint colors that “pick up” the other colors in the room and bring the room together is truly a talent. Way easier than making multiple trips to stores, getting tiny samples, and pondering what will work. As a bonus, Jacob can give advise on flooring colors, exterior colors, and for us – front door color. Really made the house “pop”. I didn’t even know there were people who did this – a web search turned up Jacob and a few others. Jacob had a ton of very positive reviews, so we chose him. Turns out the positive reviews were legit and on point.

YK
03/16/2025
yana k.
United States

Great experience

Jacob helped us decide on bedrooms & office paint color. We used SW Neutral Ground & its beautiful in all the rooms. I was having a hard time deciding by myself & Jacob made the process easy & fast. Thank you Jacob!! We love it! Yana & Russ

SM
03/10/2025
Sherry M.
United States

Wall color!

I struggled with decision and processes for selecting a wall color for a long time, and Jacob is the man! I went with his first choice and I Love it! He knows what he is talking about!

AO
02/22/2025
Antonio O.
United States

Charleston Condo Refresh

Our new Condo had fixed elements (Tiles and Cabinets) that were in really good condition. Hence, we decided to keep them. This automatically limited our choices in paint colors. Jacob was very attentive to our color wishes without sacrificing the design constraints. He found several color combinations that fit our tastes but still worked. Simply put, we would have gotten it wrong without Jacobs help. We strongly recommend him.

RR
02/18/2025
Roy R.
United States

Kitchen cabinets and island color refresh

Jacob provided me with spot on recommendations and options based on looking at the undertones of the fixed elements in my kitchen, notably the backsplash i intended to keep, the floor, the countertops and the appliances. I also sent him other colors i was considering and he thoughtfully considered them as well. Ended up with a beautiful refresh! Highly recommended.

SB
02/15/2025
Stephen B.
United States

Great Experience!

I was a bit hesitant to do something like choosing paint colors via an online process. Sometimes photos and lighting just don't match what you see in person. However, the process worked flawlessly. We took photos using the guidelines provided by Jacob and he recommended several colors that would all work well in our space. We then utilized Samplize and stuck the samples on the walls and ultimately chose his first recommendation and second recommendations for various rooms. Our painter just finished and my wife couldn't be happier with the results! Thanks again Jacob!

PP
02/12/2025
Paul P.
United States

Home Theater

This was not my first time working with Jacob. He picked a color for my theater and it looks amazing! Absolutely no regrets in using his service!

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CJ
02/11/2025
Chris J.
United States

Great experience - Great outcome

I own a small resort in Mexico. I'm going through a major renovation and needed a new interior and exterior color. I purchased no less than 15 color samples for interior and another 15 for exterior. Painted sample areas all over the property and in different locations with different light. I could not make a decision. I didn't know what I was doing. I even at one point hired a designer to help with picking an exterior color. The amount of paint and labor I would be paying for was huge. Plus the down time of not getting it right and timing another painting was scary. I randomly found Jacob on Youtube. Watched a couple videos and figured his fees were very little if it helped at least narrow the options. I don't know anything about what's needed to pick a color that works with my spaces. I only knew that this guy knows more than me and he seems to have experience. His advice allowed me to move forward way more confidence than I otherwise would not have had. Place looks pretty amazing after having painted interior/exterior. Super happy. We now have our paint colors for years to come. Glad I found Jacob.

SV
02/09/2025
Sunie V.
United States

Jacob is

I’ve used him twice and getting ready for my third time. He truly is amazing. So worth the price. His eye for color and he really listens to what you want and has always delivered.

Jacob Owens Designs  Review
JM
02/04/2025
James M.
United States

Joseph is the Bomb

This was our third time working with Jacob for a “new” home that needed a total makeover. He helped us choose a wonderful uniform color as well as coordinating colors for the Great Room and Primary Bedroom. We couldn’t be happier. Trust Jacob’s advice and follow his directions for painting large sample boards. You can’t go wrong if you do!!

Jacob Owens Designs  Review
MS
02/03/2025
Margaret S.
United States

Jacob makes color decisions easy and so beautiful

This is the second time I have worked with Jacob on a room (job was completed in 2023). He is attentive to your vision and make the magic happen. I wanted a "spa like" bathroom, and he delivered it in my very small space. Without his help and direction, I am sure I would have made costly color mistakes. UPDATE: My home flooded 9/24 with Hurricane Helene and I will be contacting Jacob to help me with the rest of the house! I'm confident he will lead the way to a cohesive beautiful home- stress free.

Jacob Owens Designs  Review
LB
01/29/2025
Laurie B.
United States

Outstanding Advice & Service!

Contracting Jacob's services was the best thing we could have done for our kitchen renovation and open concept home! The process was easy to follow and I enjoyed my meeting with Jacob. He listened carefully and expertly selected colors that matched my vision and made it come to life. We are absolutely thrilled with the outcome! I highly recommend this service! There is no need to feel overwhelmed with choices. Jacob will steer you in the direction you want to go!

MH
01/27/2025
madison h.
United States

New Build

Jacob consulted us about our new build in Texas. He was very prepared and recommended a variety of cokrs. We are extremely satisfied.

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